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How Shopify Works – The Beginners Guide to Shopify

Shopify is an e-commerce platform that allows its users to build an online store for their products and services. Moreover, it has...

Written by Kelly Madison · 3 min read >

Shopify is an e-commerce platform that allows its users to build an online store for their products and services. Moreover, it has customization features for its clients. Shopify is an e-commerce solution that provides the added benefits of inventory management, delivery process, and shipping facilities. 

Want to know more about Shopify? Read on for details.

1.How Shopify Works

Shopify app provides e-business options to clients that have an e-commerce website all over the world and enables users to explore new horizons in global business. It gives you everything you need to start selling online. Shopify works by charging a nominal price to its users in return for the services and features it offers. Shopify is a cloud-based hosting website, which can be accessed anywhere with an active internet connection.

2. How to Get Started

Shopify users can get started with a simple sign-up procedure that requires your email account and a unique name for your store. Sellers also need to add their names, the country in which they are conducting business and other contact details. 

Shopify is not free, but users do get a 14-day free trial to try out the service and decide if it’s right for them. Once the Shopify trial period expires, users have options of different pricing plans. 

3. Store Building

Once you’ve set up your account, you’ll need to build your Shopify store. Like a physical store, your Shopify store will include products you are offering for sale. Stores can be completely customized, and you can choose to sell products to a specific audience or opt for a store that offers a wide range of products. There really are no limits. 

Building your store can be accomplished with a few simple steps, including:

Selection of Layout 

The layout, theme, and appearance of a site help you attract a huge chunk of customers. Shopify offers several options so that you can choose a relevant theme according to your products and services. 

There are both free and paid layouts and themes available. Free themes tend to be used more, so if you pay for a theme, you’ll get something a bit more customized to your business. However, there are plenty of great free layouts and themes, so your best bet is to browse all of the selections and opt for the one that you think best reflects your brand.

Customize Your Theme

Shopify allows you to customize your selected theme, so even if you have the same theme as someone else, your shop will look unique. You can change the color of your chosen theme, customize font and number of items per page, and upload your logos to give it more branded feel. 

Upload Products and Service Information

After you’ve selected and implemented a theme and layout for your store, you’ll need to upload all your products and services, as well as any important details about the items. You can set prices and create discounted offers to draw customers to your store and encourage them to buy. 

To add products, go to the navigation bar, choose Product Menu, and tap the Add a Product button. 

Make sure you add as many details as possible about your products for your customers. Upload high-quality images of your products and arrange them in an order that makes sense and seems organized to shoppers. For instance, if you are selling clothing and accessories, you’d want to list all of the shirts together, all of the shoes together, all of the belts together, and so on.

Using Subcategories

Subcategories help you create a better organization for your products, so they are easy to access. Categories can be created based on similar characteristics of the products. Like a store that sells shoes would organize its products by color, size, style, and price categories for quick search.

Method of Payment 

You’ll need to choose which method or methods of payment you’ll accept from a shopper who buys from your store. This payment gateway can include e-wallets, a credit card, as well as e-payment options – whatever is convenient for you. The more payment options you offer, the more likely you are to grow your shopping network. 

Shopify charges 2.4-1.8% in transaction fees concerning your payment plan. You can pass this fee along to customers by raising the cost of your products, but you don’t have to. The pricing strategy can be a complicated issue, so make sure to do some research about it specifically before listing your products in all your sales channels.

Shipping Cost of Products 

Shopify provides you a global business platform which could increase your sales, but it’s important to take the cost of shipping into account when selling to a worldwide audience. International shipping costs can be extreme, and few buyers are willing to buy products when shipping costs are as much or more than the price of the item they purchase.

Refund Policy and Replacement for Good and Services

You need to decide whether you will offer refunds or replacements if customers are unhappy with their purchase. 

Addition of Domain Name

To finally publish your site, you’ll need a domain name that will work as the address of your store online. Shopify offers domain names for your e-store at an annual price, but it’s also possible to get a domain name from a third-party domain provider if you prefer.

Once you’ve chosen an paid for your domain name, you’ll be able to publish your e-store and go live. 

Order System Evaluation and visibility test

Your store needs to work smoothly for customers to shop with you. It’s important to check your store as soon as it has launched and periodically to ensure everything is running smoothly. 

You can do this by testing all the steps of order placement. Check your catalogs, payment methods, and shipping efficiency by placing an order. 

Finally, you can search for your particular store randomly from different computers and networks to check the visibility of your store. This way you know it’s easy for anyone looking for your products to find your store.

Shopify is a great tool for selling online. Setting up your store is easy and convenient and allows you to earn money trading online.

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